Stop looking for the perfect solution. Get in on things happening now, even as we look for and design the perfect push back in terms of attacks on bw image.
You also never know what might be effective. Sometimes little things make the difference and often it is about a cumulative effect. So sign up to the face book and other online petitions. I rather sign up to 5 petitions with limited effect than sit on the sidelines. Don’t forget that sometimes, there is a build up into the main plan and as you put some plan into effect, it finally becomes obvious what should be done!
I think bw are in dire need of coaching in being strategic especially about how they react to things. Many bw are so dependent on their emotions telling them what to do and when. This is a bit of a problem.
You know when you look at it, there was a range of ‘reactions’ to the Pepsi commercial. Some people were not all cut up about it and some were. But guess what, strategic folk know that sometimes they need to ‘react’ even when they are not too upset about something because there is a longterm goal that all this might help achieve.
This is one of the reason why though living in the UK, I can throw myself into issues that affect AA and black women in the US sometimes exclusively. I know that if the bw in America wakes up to her situation and gets it together etc, happy days will follow for all bw round the Western world. I can see this very clearly.
Even if I felt so so about the Pepsi commercial, I would still get in on the push back because 1) I am always looking out for that galvanizing incident that builds the momentum for change and that incident that makes making the case for the kind of BWE change we preach easier to do and these incdents come once in a while 2) Beyond my feelings and whether I am bothered about the ad personally, in life there are wider gains to be had by getting in on issues. So I don’t have to be personally unhappy or hopping mad about each and every incidence or occurrence to get busy if I can link it to our achieving the broader goals we seek.
When I hear people say they wont get in on things because, they were not too worried or bothered by the latest episode/incident personally or didnt interpret it as really 'that bad', I know these folks have lost sight of the broader goal, if they ever had eyes on it to begin with.
I also know that many bw, talk themselves out of things they feel will not make a dent, by pleading to be so unaffected and able to ‘rise above’, or ‘be the bigger person’, especially when they go on one of those, ‘what’s wrong with you all humourless folk unable to take a joke etc etc’ soap box talks.
Templates and models are emerging
Not everything works at first go, and there is something called ‘piloting‘. You sometimes have to ‘test run’ ideas. Stop waiting for the perfect plan on paper. Go with one or two ideas because sometimes ‘effect’ can only be judged in action, not on the drawing board. Unintended consequences might mean the little or unique has a greater consequence than even that perfect scheme.
Ultimately how much time does it take to sign one or two petitions that might blow up, all of two minutes!
I am really interested in this one:
A black woman has graciously started a facebook page specifically for things black women SHOULDNT buy, based on the company's advertising choices.
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